MC Clinic Center
Designing your best smile
Context
MC Central Clinic is a multidisciplinary team with dental and cardiological experience. Attending different odontological specialties to satisfy the functional and aesthetic needs of all patients.
Project goal
Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.
The challenge and solution
Dental clinics lack a brand identity that differentiates them from competitors, often overlooking the potential of offering a website to current and potential clients. Both types of these clients struggle to figure out what type of clinic is being presented given the lack or poor brand identity and services these business offer. This leads to doubt and uncertainty when it comes to booking an appointment with the clinic, if they are lucky enough to get in contact with the business based on the small amount of information they can recollect online. There is an opportunity to design a more empathetic, user-focused brand as well as booking experience that encourages interaction from the clients with the clinic.
Interviewing 7 current clients to uncover insights
To research how we could best cater the brand design and web design for the business, I interviewed several current clients to better understand their expectations, past pain points and needs when it comes to interacting with a dental clinic in order to book an appointment. Within this user group, I managed to uncover these key insights.
Lack of confidence from current brand design
“Generic brands make me feel like I’m getting scammed or the service is not all that good.”
Lack of business centralization
“I have no idea where I can contact them to book an appointment or know what kind of services they offer.”
Ideation
Outcome
The final result was a brand identity that was catered to the client's expectations with a newly designed logo that adapts for any platform, a business card for the doctors and an elevator poster that allows clients to access the website that provides them the information of the business, services they offer as well as a booking experience that is easy to use.
Oxford blue
#0F1C36
Uranium Blue
#A7D0FD
Aureolin
#EFE203
Blue (Munsell)
#06889F
What I learned
As far as user interviews go, it is important to outline how many questions are going to be made, given the fact that some users don't have the time to answer them on the spot, let alone for an in-person setting.
When conversing with the client, it is important to outline who is going to be the one person giving the confirmation on the project's trajectory. If there are many cooks in the kitchen, things can get slow and too broad to implement into the design which can delay the launch of the project.
Steps to follow
Keep track on the metrics of the site, as in retention rates, amount of clicks through the use of CTAs implemented on the site, as well as making client surveys where the usability of the site is assessed in order to make the needed changes.